CPL- Choice Passion Life

Brand Campaign

Over the past couple of months, we've had the pleasure of working alongside CPL to create and launch their new brand campaign. 

Who is CPL? You might know them as the Cerebral Palsy League. They’re one of the biggest disability service providers in Queensland. Recently they changed their name to CPL – Choice, Passion, Life because they actually support people of all disabilities and they wanted to acknowledge that as well as refresh their public face in line with the wave of changes coming from the NDIS.

What’s the NDIS? It’s like the mining boom, but in disability services. The National Disability Insurance Scheme is a new way of delivering support to Australian with disabilities. It’s revolutionary and life changing. Read about why: www.ndis.gov.au

So the NDIS is a pretty big deal and CPL want to be top of mind for people with disabilities and consumers of their services. And that’s where we came in, working with CPL to tell five of their clients stories.

It has been very humbling and grounding to work with all five families to share their stories with the world. Their sheer strength, positivity and determination is truly inspiring and we cannot wait to share their videos and TVCs with the world over the coming months.

We've been so lucky to work with CPL’s Marketing team, who are not only truly passionate about their brand, but also incredibly caring and understanding of their client’s needs. You can feel it radiating off every team member you meet. 

Below you will find Jenny's story and The Peach Family's story. Check back in later in the year to watch a further three that we are currently working on.