RID AMAZON DT CHALLENGE: CAMPAIGN

Publicis Mojo Brisbane has launched a new campaign 'The RID Amazon DT Challenge' to reinvigorate iconic Aussie brand RID. RID was invented in 1956 and grew to be an iconic brand for generations of Australians who remember the advertising slogan of 'Remember the RID. You'll be glad you did.' With little marketing spend over the past decade, RID has been upholding an approximate 15% market share against the likes of the market leader Aerogard estimated at just over 50% market share, the new owners of RID are working toward invigorating the brand. as seen on campaign brief

DIGITAL: ONLINE

Client: RID - Project: Amazon DT Challenge: Campaign - Agency: Publicis Mojo - Prod: Play TV - Dir: Justin Lyons - Offline/Online edit: The Empire Post 

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