Client: Cars Guide - Project: Free Listings: Soccer Balls - Agency: BWM - Prod: Dir - Dir: Dir - Offline/Online Edit: The Editors - Animation: The Empire Post 

BWM group sydney has launched its first campaign for carsguide.com.au in a bold move designed to disrupt and irrevocably change the online car sales category. Launching on 5 october, the campaign shows carsguide.com.au as the smart young professional while its competitors are depicted as incompetent and old fashioned. as seen on campaign brief.