Client: Cars Guide - Project: Free listings - Agency: BWM - Prod: Curious Film - Dir: Miki Magasiva - Offline/Online edit: The Editors - Animation: The Empire Post 

BWM Group Sydney has launched its first campaign for in a bold move designed to disrupt and irrevocably change the online car sales category. Launching on 5 October, the campaign shows as the smart young professional while its competitors are depicted as incompetent and old fashioned. as seen on campaign brief.