The Town Crier
Recently, at SXSW in Austin, Texas, Youtube partnered with agencies from around the world to teach "story orchestration" through reimagined classic fairy tales. The purpose of this was to demonstrate the benefits of layering 6-second, 15-second and long form advertisements to improve brand recall and create responsive, memorable stories.
One of the agency teams that partnered with Youtube for this project were our friends at 72andSunny, Sydney who The Empire team and director Jay Topping from Eight, Sydney worked with to reimagine Goldilocks and the Three Bears- becoming 'Goldi's Locks'
This project was one of many that The Empire team has worked on specifically for Youtube advertising, the majority of which is pre-roll content. From working along side global brands like Flight Centre, Subway and their incredible agencies we have successfully harnessed and perfected our skills in creating online specific advertisements. In particular, we have mastered the art of the 6-second and 15-second spot and the analytics behind edit structures and audience targeting. That is, ensuring attention and interest if piqued before the viewer hits the 'Skip this ad' button.
It’s no secret that we have seen some incredible opportunity and subsequent growth manifest at The Empire Post over the past four years.
Originally opening our doors with a tight team of three in 2014, we have not only come leaps and bounds in both our facilities and service offerings, but we can currently boast a twenty-one strong team of extraordinarily talented producers and operators working across our ever growing office space. It’s true when they say: 'it takes an Empire'... and never more so than now.
With the recent acquisition of our largest scale 3D project to date, our rapid expansion has seen our modest facilitates turn into a post-production powerhouse almost overnight. The project has seen our office expand by an additional 150sqm since January this year and take on 14, yes FOURTEEN, new creatives, primarily for this exciting new project.
Partnering with F3 Productions’ Director Ian Kenny and Series Creator Jamie DaVicky, The Empire’s VFX team are breaking new ground, bringing to life the fully integrated 3D animation and live action children’s series The Fo-Fo Figgily Show.
Bursting with enthusiasm and wonder, Fo-Fo Figgily explores fundamental learning concepts and helps children discover the importance of community and positivity by inviting them to enter a world of enchanted characters, puppets, magical visual effects and 3D animation. Seamlessly integrated with live action, shot in the UAE and QLD, the series aims to educate, inspire and engage its 2-6 year old audience.
But as always, with opportunity comes challenge and change. Bringing the Fo-Fo Figgily animated world to life meant that The Empire had to recruit the best team possible, and that we did. With a stellar line-up of acutely skilled creative talent, headed up by VFX supervisor David Campbell we have not only stretched our physical limitations; expanding the suites to a total working space of just over 600sqm, but we have also adopted and embraced new systems and technologies in order to accommodate the 25 x 15min episodic.
We are excited about our expanded space, facilities and team and look forward to presenting new VFX solutions to our clients. Below is a list of our Fo-Fo Figgily team.
Marlina Al-Johary | Post Production Producer
Niamh Lines | Post Production Co-ordinator
Chantel Studd-Smith | Post Production Assistant
David Campbell | VFX Supervisor
Matt Alexander | Data an I/O Assistant
Mina Rey | Senior Compositor
Randy Vellacott | Compositor
Garth O'Bryan | Compositor
Sergey Volkov | Compositor
Ji Young Lee | Junior Compositor
Phil Jackson | Senior 3D Generalist
Jason Taylor | 3D Generalist
Timothy Baker | 3D Generalist
Isabel Fernandez | Junior 3D Generalist
The Empire Post takes data security very seriously and we have implemented another level of safety for our projects and in turn our clients.
Introducing the LTO-7 tape library from Edit Share - The Ark Tape provides an integrated solution for easy, energy-efficient backup and archiving of media and projects. Our clients will now have the option to increase their level of security for project rushes and subsequent files. For more information on how we can provide the highest level of backup for your projects, contact us today.
Catering and coffee might come to mind when you hear "on set services" but of course post production facilities can be provided on set too. Recently, The Empire Post provided offline editing services on set for clients such as AJF, The Australian Government and Holden.
On set editing services are a great option for projects with short turn arounds - ingesting, logging and editing are able to be done on set to save time and what better way to ensure all scenes are shot correctly by being able to provide the director and client with an idea of what the final product will look like - right there on set.